As discussed in the previous case, we learned how Airbnb created an MVP product. This MVP helped them come up with a product that customers wanted. These iterations are very important in the lifecycle of the product. A brilliantly thought, designed and implemented the product, solving no customer needs is as good as a non-existing product. (more…)
You might be thinking of launching a product soon or come up with a new concept into the market. To be successful, its very important to understand the concept of MVP. You need to make sure that the MVP is launched and customers experience it. This helps in validating the idea with the potential customers.
One of the most important things is to find the right MVP. MVP doesn’t mean a product which is not even able fulfill the basic functionalities or has known bugs. Understanding and finding the right MVP for your product is very important to gauge the market. (more…)
One of the hottest topics in India currently is UPI. Every other bank and payment provider is trying to get into UPI. So, what makes it so special? Will it really change the way payments are done in India? How secure is it?
Let’s have a look at what it actually is and how does it work. (more…)
We would like to thank you for showing an interest in contributing to our website. It will help others learn and move up the ladder in the PM field.
- Please use the following format for title – <Company Name> Interview Process.
- Please provide the details of every round you went through as part of company process.
- It would be helpful if you can provide a brief about your profile at the end so that readers can relate to the interview questions asked.
- Feel free to write about anything relevant to the product world – it can be a new trend in the industry or a product review.
- After writing the article, please submit it for review and the status of your article becomes pending.
- The team reviews your article and provides feedback on the article and saves your article back to draft.
- Please improve your article based on the feedback provided, and again submit the article for review. The status of your article becomes pending again.
- Finally, after you have made all the required improvements, your article gets published. Then, the status of your article becomes published.
Round 1 (20 mins)
After the initial shortlisting based on the resumes, there was a GD for around 20 minutes. The GD was quite systematic and almost everyone got a chance to speak.
Round 2 (45 mins)
After GD, I got shortlisted for interview.
- The interviewer asked me about 2-3 things which I would like to improve in the Paytm App. I told him a few things such as Paytm can customize the icons on the front of the app based on user’s usage of the app. Paytm can try and come up with a flow using which users who are offline can also pay at stores.
- He asked me about my internship experience. He asked me questions related to cloud. What are the different challenges the bank/insurance industry faces to move to the cloud? (I did a project on cloud procurement as part of my intern).
- Then, he asked me a marketing question – if you are an offline store for mobile devices, what will you do to increase your revenue. To this, I replied, that there are multiple ways I could achieve this. One can be that I give pamphlets in the newspaper in the nearby locality. Also, I could do data analysis of my past customers and understand the kind of phones being bought by people coming from different locations to my shop. Based on this I could customize my ads in the localities. I told him, that I can also go for franchise model for my shop. Another thing can be to start selling the phone accessories so that I could cross-sell to my customers and increase my revenue. Similar to these I gave some other suggestions such as up-selling to existing customers and creating a kind of loyalty program to have repeat customers at the store.
Round 3 (30 mins)
Round 3 was again an interview round.
- The interviewer asked me why I wanted to get into product management even though I had my internship in consulting. I told him that more than strategy ideation, I enjoy its execution as that’s where the real challenges come. I gave him some more reasons as to why I don’t like consult and was looking for only Product management role.
- Then he asked me if I were given a role to start as a PM which one would it be; operational, strategy or program. My reply was that I would like to start off with operational to understand the complete processes in depth and then move towards the strategy side of it. Since after understanding the operational part of the process, I would be better equipped to devise the next set of strategies for the product.
- Then he asked me some more behavioral questions –
- Regarding an instance of failure at work
- What do I understand from product management and what do product managers do
- What made me so excited about product management
Placement Type – Campus
College – IIM Bangalore
Work ex – 3 yrs, Technology Analyst, Goldman Sachs (Bangalore)