Mock PM Interview with Product Experts
Get detailed Feedback on what to improve.
How would you improve holiday booking website – GoFro?
Let’s start by creating user journey mapping by exploring each phase –
1. Option to save work and come back and resume work using saved trip thus solving problem of multiple seating required as planning task is time consuming
2. User should be able to customize the itinerary by adding cities/things-to-do based on suggestions.
3. Making the user more confident and comfortable about the decision he needs to make about the trip. Information is the key of engagement. Providing as much information as possible would help retain user on the platform and avoid him navigating to other sources for information.
a. Leverage User generated Content (e.g. travel blogs or the ones on Tripoto). Reading itineraries of other travelers would be the single most important factor that would help a user to go for a booking. It not only provides the confidence but helps the user with the information.
b. Add user generated information on ratings of hotels or places in/around a city. Information available on tripadvisor.
c. Provide Photographs/images available through Google Maps for a specific places. Still better, link to videos would be a lot more helpful to the user. (e.g. Rick Steve’s Europe Video series on each European city).
4. Hotels are a key element for a travel. Getting that right means providing an added advantage to users.
a. While viewing list of hotels, it would make sense to display facilities (in icon form) in the hotel list; instead of user has to go and view each hotel independently.
b. Improve the listing. There is a high probability that a user would check few more sites for hotel (e.g. Booking.com, Trivago.com, AirBnB) and if he finds a good hotel that is not listed on Gofro, it might lead to a drop-off.
c. Getting reviews and rating from Tripadvisor (accessible through click) would be more helpful.
d.Filter can be more better arranged for amenities/service.
e. Also, letting user know how many bookings have been made in a hotel would help the user provide confidence in making a decision
5. Tapping on returning users by position “My Saved Trip” as a trip-builder tool – The probability of planning a trip in a single go is very low. That’s because, a user has to do plenty of research, get in touch with friends/family and reads blogs and after doing initial exploration, prepares itineraries, make comparison on various sites for flight/hotels/transits, etc. Thus, planning a trip is an iterative process. This means, there is a high chance that engaging a repeat user would lead to more probability of conversion.
For this, we can position the “My Saved Trip” to be a trip builder tool which the user can access in a new session once he resumes the planning.
For this, we can track the users and whenever the user returns back (and if he has a trip saved), a pop-up notification can be used asking user – “Whether you would like to continue working on the saved trip?”
This would help user navigate to the trip.